A first impression is everything. You’ve heard this before and I think it is true — and whether it’s an interview or a meeting with a prospective client, your business succeeds when your first impression is favourable. Your business website is often the first impression prospects have, so it’s important to ask: is my website doing its job?
Your website is the 24-7 online marketing representative for your business that communicates your mission, core values and the quality of work you deliver. That being said, people are willing to trust what they SEE as much as what they hear about you, so it’s important to make sure your website represents your brand favourably. Visual elements, typography, page layout, colours, navigation, photography, and how your logo appears are all key in creating a positive, memorable impression on your website visitors.